Plastic Futures: Turning the Tide with Small Steps

Imagine a World Where Every Choice Makes a Difference

Right now, we’re at an exciting crossroads. 

According to Our World in Data, 1 to 2 million tons of plastic enters our oceans every year.

And, the cost of plastic waste to the economy is around $75 billion per year - financial impacts resulting from issues such as pollution of the marine environment or air pollution caused by incinerating plastic (UNEP).

The good news is, with "all-hands-on-deck," we, American consumers, have the power to plug this hole. This is the opportunity of our lifetimes, as long as every single one of us realizes the important role we have to play.

A World Awash in Plastic—But Not Without Hope

Plastic is a marvel of modern innovation—cheap, versatile, and durable. It’s transformed how we live, offering convenience and extending the shelf life of countless goods.

But with this incredible tool comes great responsibility. Since the 1950s, global plastic production has grown from just 2 million tons a year to over 450 million tons per year. That’s a lot of waste—ie. a lot of potential for improvement.

Today, we have the knowledge and tools to rethink how we use plastic and how we can replace it with sustainable, earth-friendly alternatives. This isn’t about blame—it’s about discovering better ways to live in harmony with our planet while continuing to improve quality of life and the economy.

Recycling: The Biggest Greenwashing Campaign of All

A National Geographic article states:

Recycling symbols are everywhere, but not all plastics are created equal, and consumers cannot be held responsible to sort through the differences and search for special local facilities. This is a systemic problem.

Be a Part of the Solution

Most plastic can be substituted upstream so that it is never produced in the first place. For example, substituting bottles of shampoo and conditioner with the simpler, less-toxic bars, or replacing plastic litter boxes with FSC-certified Northwest pine and 100% recycled aluminum boxes that are much more pleasing to the eye. These products are proof that sustainability can be durable, beautiful, and effective.

Right now is the most exciting time to be alive. Through our cumulative small choices, we’re not just reducing waste—we’re sending a ripple of change that will last for generations. 

At Small Steps, we believe that meaningful change starts with simple actions. That’s why we’re passionate about creating and finding sustainable alternatives for everyday products—items that are as practical and beautiful as they are planet-friendly. Join us on the journey toward a cleaner, brighter future!