About Us

Hi, I’m Sara Captain. I grew up in the San Francisco Bay Area. Some of my earliest memories are of hiking through open spaces that seemed to stretch endlessly in every direction. Those experiences shaped my deep appreciation for the world around us.

After graduating from UCLA with a degree in Economics and Human Complex Systems, I began analytics consulting and then joined a database technology company.

It wasn’t until I lived in Germany for a year that I had a wake-up call: Americans are woefully behind in the Circular Economy. While Europe seemed to offer thoughtful systems for sustainable living, here at home, sustainability felt like an impossible task. Why should it be so hard to live in a way that supports people, planet, and economics?

The tipping point came when my daughter insisted we adopt a cat. I immediately realized the hidden cost of pet ownership: even more unnecessary plastic waste. I spent months searching for a litter box, only to find myself stuck between options that were unsightly, difficult to maintain, and terrible for the environment.

That's how I set out to create my own products. Small Steps USA was born out of the belief that true sustainability is good for people, the planet, and economics. 

What We Offer

At Small Steps, we believe that every choice—no matter how small—has the power to create meaningful change.

Born from a love for nature, wellness, and data, we are on a mission to help busy Americans access sustainable substitutes for common household items, mind-body health, and financial health.  

Our Purpose and Values

Small, intentional actions compound over time to create significant, lasting impact.

Respect Nature: We prioritize eliminating unnecessary plastics and lowering barriers to a more sustainable lifestyle.

Every product we create balances Beauty, Function and Practicality to inspire thoughtful change.